Hershey's Kisses are called that because the machine that makes them looks like its kissing the conveyor belt.

Hershey’s Kisses Brand Chocolates were first introduced in 1907 at which time they were individually wrapped by hand. The paper plume was inserted so customers could be sure they were getting the real product and not a cheap imitation. The word KISSES (all capital letters) became a...
Hershey's Kisses are called that because the machine that makes them looks like its kissing the conveyor belt.